Kellogg has also partnered with Touchdown Ventures, which specializes in corporate venture capital, to assist with management of the fund.ġ894 plans to invest approximately $100 million in businesses that are "pioneering new ingredients, foods, packaging, and enabling technology." While it says it will be "stage-agnostic," the fund also notes that it will be ab emphasis on early stage opportunities with "companies that have demonstrated good product and market fit and have generated initial revenue." (Basically, that sounds like Series A to me) The fund will be managed by Simon Burton, Vice President of Investor Relations at Kellogg Company. The latest to break into the space is cereal maker Kellogg Company, which has announced the launch of eighteen94 capital, also known as 1894, to "make minority investments in companies pursuing next-generation innovation, bolstering access to cutting-edge ideas and trends." That includes the food industry, where there have been a number of companies creating their own VC firms. That means that it's not only going to be the kinds of companies you'd imagine making these types of investments, such as Intel, Google, Dell and Twitter, but also spaces you may not expect to see such activity. In 2010 there were only 124 of these types of investment firms, and by last year there were 321 of them. Updated with additional comment from Simon BurtonĬorporate VCs have been on the rise this year, to the point where they now make up nearly 12 percent of all venture capital firms. Corporate VCs have been on the rise, and they now make up 12% of all firms
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